rodeo history

Long before pearl snaps became a western icon, a Philadelphia tailor listened to working cowboys and solved the problems they faced in the saddle. The story of Rodeo Ben reveals how practical design, not fashion, helped shape the modern western shirt.

New to rodeo? This guide breaks down the must-know events, cowboy traditions, and the excitement of a day at the arena. Whether you’re a spectator or dreaming of competing, here’s everything you need to get started.