cowboy ethics

On the frontier, contracts were scarce but reputation was not. In the Old West, your word traveled ahead of you and determined whether doors opened or closed. That lesson still applies in a digital world built on noise.

The Cowboy Code, built on integrity, loyalty, and self-reliance, guided cowboys through the challenges of frontier life. These unwritten values shaped their work, interactions, and legacy, offering timeless lessons in character and resilience.