The American West always has a timeless appeal. It might be the cowboy spirit, the open landscapes, or the way people gather to honor their roots. In 2026, events across the country will keep these traditions alive, with everything from rodeos and cowboy poetry to parades and living history.
One of my favorite memories growing up is from the time we went to the Pendleton Round-Up in Oregon, where the excitement of bronc riding and the friendly crowd made me feel part of cowboy culture. If you want to plan a special trip or just get a taste of real cowboy life, this guide covers the best western events happening this year.
Why Western Events Matter
Western events are much more than just entertainment. They’re living, breathing celebrations of a uniquely American legacy. These gatherings preserve cowboy culture, foster community, and share the values that built the West: hard work, authenticity, and hospitality.
For anyone passionate about the Western lifestyle, attending one of these events is an experience you’ll never forget.
1. National Cowboy Poetry Gathering – Elko, Nevada
Every January, Elko transforms into the storytelling capital of the West. The National Cowboy Poetry Gathering is a week-long festival where ranchers, poets, musicians, and fans come together to celebrate the oral traditions of cowboy life. Expect moving recitations, toe-tapping western swing, and thought-provoking conversations about ranching, land, and legacy.
The Gathering is a week-long coming-together of people rooted in the poetry, music, and arts of cowboy country. It’s an open-hearted occasion to forge connections and grow knowledge among and with people who live life on the land.
As they say in Elko, “It’s a mid-winter, multigenerational, merrymaking event full of ranch-y folk and ranch-y food, art, gear, film, discussions, dance, music, verse, and more.“
Highlights:
- Workshops on songwriting, storytelling, and western crafts
- Open mic nights and headline performances
- Exhibits on ranching history and cowboy gear
- Family-friendly activities and authentic Western cuisine
Dates: January 26 – 31, 2026
More Information: National Cowboy Poetry Gathering
2. Fort Worth Stock Show & Rodeo – Fort Worth, Texas
Founded in 1896, the Fort Worth Stock Show & Rodeo is the oldest continuously running livestock show and rodeo in the United States. It’s held every winter at the Will Rogers Memorial Center in Fort Worth, Texas, and has grown into a multi-week celebration that draws visitors from around the world.
The event’s roots are in Fort Worth’s history as a major cattle industry hub, earning it the nickname “Cowtown.” Over the decades, the Stock Show has become a showcase for the best in livestock, horsemanship, and rodeo skills. As we say, “This Thing is Legendary!”
Highlights:
- PRCA rodeo events and bull riding
- Best of the West ranch rodeo
- Livestock shows with top breeders from across the country
- The All Western Parade through downtown Fort Worth
- Live music, shopping, and Texas barbecue
Dates: January 16 – February 7, 2026
More Information: Fort Worth Stock Show & Rodeo
3. La Fiesta de los Vaqueros (Tucson Rodeo & Parade) – Tucson, Arizona
Tucson’s annual rodeo and parade is a lively celebration of southwestern cowboy culture, known for its strong local traditions and community spirit. La Fiesta de los Vaqueros hosts one of the world’s largest non-motorized parades, with marching bands, horse groups, and real western wagons all moving through the city without any motor vehicles.
By focusing on historical accuracy, the event gives visitors a real sense of the Old West. The rodeo attracts top competitors from all over North America, making it a major event in the professional rodeo world. There are also family activities, history displays, and chances for everyone to join in, so people of all ages can enjoy it.
Highlights:
- PRCA rodeo competitions
- Colorful parade with historic wagons and local school bands
- Western-themed street fairs and food vendors
- Kids’ events and rodeo clinics
Dates: February 21 – March 1, 2026
More Information: La Fiesta de los Vaqueros
4. Pendleton Round-Up – Pendleton, Oregon
The Pendleton Round-Up has been a top rodeo since 1910. It’s more than just rodeo events; the week includes Native American pageantry, parades, concerts, and the famous Let ’er Buck Room. The whole town joins in, making it a real community celebration.
And the Round-Up isn’t just a rodeo; it also includes the Happy Canyon Pageant. Since 1913, this show has been depicting the settling of the American West, beginning with a portrayal of the Native American way of life prior to the arrival of the white man, continuing with the arrival of Lewis and Clark, followed by the prairie schooners of the pioneers of the Oregon Trail and concluding with a reenactment of a frontier town’s rollicking main street mishaps.
Highlights:
- Classic rodeo events: bronc riding, steer roping, barrel racing
- Indian Village with traditional dancing and crafts
- Westward Ho! Parade featuring historic wagons and horseback riders
- Nightly concerts and cowboy breakfasts
Dates: September 12 – 14, 2026
More Information: Pendleton Round-Up
5. Cheyenne Frontier Days – Cheyenne, Wyoming
Known as “The Daddy of ’em All,” Cheyenne Frontier Days is the world’s largest outdoor rodeo and western festival. Over ten days, you’ll find rodeo shows, big parades, a carnival, and concerts with top performers. It’s a must-see for anyone who loves cowboy culture.
Highlights:
- PRCA rodeo and championship events
- Grand parades with historic carriages and marching bands
- Country music concerts featuring top artists
- Indian Village, pancake breakfasts, and a western art show
Dates: July 17 – 26, 2026
More Information: Cheyenne Frontier Days 2026
6. National Cowboy & Western Heritage Museum Events – Oklahoma City, Oklahoma
Throughout the year, the National Cowboy & Western Heritage Museum hosts a range of events that celebrate western art, history, and culture.
Some highlights are the Western Heritage Awards, which honor top achievements in western books, music, film, and TV; the Chuck Wagon Festival, where you can watch live cooking and try real cowboy food; the annual Prix de West Art Exhibition and Sale, featuring well-known western artists; and the Spring Roundup, with hands-on activities for kids.
These events make sure there’s always something interesting going on at “The Cowboy.”
Highlights:
- Western Heritage Awards honoring artists, writers, and performers
- Chuck wagon cook-offs with authentic cowboy fare
- Art exhibitions and hands-on workshops
- Family-friendly activities and educational programs
Dates: Various throughout 2026
More Information: The Cowboy
7. Santa Fe Indian Market – Santa Fe, New Mexico
The Santa Fe Indian Market is the largest and most prestigious Native American art market in the world. For over a century, it’s been a place where Native artists from across North America showcase their pottery, jewelry, textiles, and paintings.
It’s an unparalleled celebration of Indigenous art and culture, offering visitors a deeper understanding of the West’s rich heritage.
Highlights:
- Over 1,000 Native artists representing 200+ tribes
- Art demonstrations, fashion shows, and live music
- Cultural performances and traditional food
- Opportunities to meet the artists and learn about their craft
Dates: August 15 – 16, 2026
More Information: The 104th Santa Fe Indian Market
8. National Finals Rodeo – Las Vegas, Nevada
The National Finals Rodeo (“NFR”) is often called the Super Bowl of rodeo, bringing together the best cowboys and cowgirls from around the world. Every December in Las Vegas, the NFR is more than a competition. It’s a two-week-long celebration of Western culture, with concerts, shopping, and lots of Vegas nightlife.
Highlights:
- PRCA championship rodeo events
- Cowboy Christmas shopping with western gear and art
- After-parties, concerts, and celebrity appearances
- Fan meet-and-greets and autograph sessions
Dates: December 3 – 12, 2026
More Information: National Finals Rodeo 2026
Tips for Making the Most of Western Events
- Book Early: Hotels and tickets go fast, especially for the most popular events. Plan your trip ahead of time. Use trusted sites like Expedia or Booking.com for hotels, and check the official event websites listed here for tickets. This way, you’ll have everything set and can enjoy the event without any last-minute stress.
- Connect with Locals: Western folks are famously friendly. Don’t be shy about striking up a conversation or asking for insider tips.
- Capture the Memories: Bring your camera or phone to document the action. Share your experiences on social media to connect with other fans of the cowboy lifestyle.
- Try Something New: Whether it’s sampling chuck wagon chili, learning a line dance, or watching a parade, don’t be afraid to step outside your comfort zone.
Honorable Mentions & Regional Favorites
These are among the biggest and most famous events, but the western U.S. also hosts many smaller festivals and local rodeos that celebrate cowboy culture in their own ways.
To really experience the West, try checking out some lesser-known events. Talk to locals, look at community calendars, or explore new places. These experiences often feel more personal and real. Watch for:
- Red Steagall Cowboy Gathering (Fort Worth, TX): A celebration of western music and poetry.
- Caldwell Night Rodeo (Caldwell, ID): Known for its rowdy nighttime rodeo action.
- Santa Fe Trail Days (Dodge City, KS): A historic festival with parades, reenactments, and live entertainment.
- Western Heritage Classic (Abilene, TX): Features ranch rodeos, chuck wagon cook-offs, and cowboy poetry.
Why You Shouldn’t Miss Out
Going to a western event is more than just watching rodeos or listening to music. It’s a way to step into a living tradition. You can meet real cowboys and cowgirls, learn about the history and values of the West, and join a community that values honesty and hard work.
Whether you’re a big fan or just curious, you’ll find a place here. If you’re coming alone or for the first time, don’t worry. These events are famous for being friendly and making everyone feel welcome.
So get your boots ready, mark your calendar, and prepare to enjoy the best of the West in 2026. —☆
Got a favorite event or a tip for newcomers? Share it in the comments.
